3 Benefits of Having Multiple Brands in Cloud Kitchen

For new or aspiring F&B business owners, the common question they always ask themselves and the people around them is, “what should I sell?”. When your menu is the deciding factor in whether your business would succeed or fail, the decision is undeniable, a BIG decision. However, you can ease the decision-making by having multiple brands in one cloud kitchen.

Oftentimes, food business owners are either cooks or foodies themselves wanting to share their delicious food with fellow foodies. However, starting an F&B business requires a new level of passion and commitment.

For a conventional restaurant, your menu is something you will need to stick with it until the end; especially once you put up your restaurant signage. Along the road, learning that the expected best-seller is not selling as well as you thought it would possess a huge problem for some.

With kEATchen’s cloud kitchen concept, you’ll be able to avoid that problem! How? By renting up our SMART kitchen space and creating as many food brands or virtual brands as you like. There are many benefits of having multiple brands in your kitchen. Continue reading as we unravel them

1. Expand to larger audience

Having multiple virtual brands in your kitchen will enable you to reach a larger pool of audiences. Nowadays, with the ease of food delivery platforms, people are craving for specific food and will look up that specific food.

With one niche, you’ll be able to cater to your specific target audience. However, when you have different brands selling different types of food in your kitchen, you’ll be able to expand your reach to different food consumers who are craving different types of food.

Plus, you can even target different demographic of people with the same types of food at a different price range.

2. Maximize your profit

Another benefit to having multiple virtual brands in your kitchen is that you’ll be able to MAXIMISE your profit. How is that possible?

This concept allows you to utilize your resources to the maximum. You’ll be able to operate in the same kitchen with the same rental, using the same equipment and working with the same kitchen staff.

Ideally, you would come up with a food brand that allows you to use the same equipment and ingredients. However, if you have additional requirements, the cost will be very minimal as compared to opening a new store in a different location.

With more food options, you’ll in turn generate more revenue as your basket size increases and your customer pool grows. All while maintaining the same operational cost.

3. More Flexible F&B Business

Being in a cloud kitchen, you have more flexibility to experiment with new ideas and concepts. Unlike, operating a physical restaurant, it is hard for the F&B entrepreneur to test out new menu items or concepts that are trending because of the attachment to the brand.

Testing or experimentation may confuse your customers or even worse may result in you losing some regulars. This is not the case for virtual brands, F&B owners have more flexibility to test out different concepts, menu items, or trends in the market. All at a lower cost.

For example, you are selling Western Cuisine and cheesy pizza is trending among youngsters. You can simply create a new brand called, Joey’s Pizza Diner and list your brand on food delivery platforms selling your very own version of the viral pizza, in which you operate and deliver out from the same kitchen space.

Furthermore, virtual brands will have no detrimental effect on your whole operation. Should one of the concepts turn out to be nothing more than a hype, you can easily remove it from your menu and it won’t bother your current operating system.

In fact the cloud kitchen support you to optimise your kitchen operation even better. Read more about it HERE!

To conclude, having multiple brands is definitely a great idea to kick start an F&B business, especially for new F&B business owners who want to keep their options open. Luckily, the cloud kitchen concept supports the execution of this plan holistically.

As a cloud kitchen provider ourselves, kEATchen encourage our merchant to have as many virtual brands that they like. We’ll provide support in terms of consultations, registering on food delivery platforms, menu photography, and more.

Sounds interesting? Find out more on how our merchants were able to maximize their return through virtual brands. Book your FREE tour at our Cloud Kitchen in Ara Damansara via www.keatchen.my

For new or aspiring F&B business owners, the common question they always ask themselves and the people around them is, “what should I sell?”. When your menu is the deciding factor in whether your business would succeed or fail, the decision is undeniable, a BIG decision. However, you can ease…