How To Fail The Food Delivery Focused Business by Experienced Cloud Kitchen’s Eyes
As a cloud kitchen that provides holistic support to our local street food merchants, we observed a few essential tasks that F&B entrepreneurs need to make to avoid failing the food delivery-focused business.
Running a cloud kitchen for a year, kEATchen is proud to have successfully helped our local streetfood merchants to grow their business in the heart of Ara Damansara. Over the year, we have built our cloud kitchen business hand-to-hand with our merchants.
1. Kitchen Operation Is Not Optimized
The food delivery business is a very competitive landscape for F&B entrepreneurs to jump in. Some often overlook the importance of fully understanding how the food-delivery business function.
One of the most crucial tasks that are often neglected is optimizing the kitchen operation. Having a huge kitchen can be comfortable. However, it will also increase the time for the kitchen crews to prepare orders. Plus, bigger space also equals higher rental.
At kEATchen cloud kitchen, we provide 120 square foot kitchen space for our merchant. This is the ideal size kitchen for food preparation. Need more insight on this? Have a read HERE!
2. Outdated Digital Menu
Failing to furnish the brand’s digital menu is also a factor that leads to failure in the delivery-focused business. Efforts such as updating menu photos, creating creative menu names and descriptions could bring a huge impact on the business. Especially in terms of sales or revenue.
Aside from making sure that your menu will look tempting to foodies’ eyes, it will also help customers’ decision-making. Most of kEATchen cloud kitchen’s merchants have high numbers of new customers on monthly basis. Why? Because we helped furnish our merchants’ menu regularly on all food delivery platforms.
3. Minimal effort in retaining online customers
Next, customers’ happiness is something that the failed delivery-focused F&B business often neglected since they are not interacting face-to-face with the customers.
There are various aspects that need to consider to ensure that customers are happy with your brand. This includes maintaining food quality, using proper food packaging, and answering inquiries. As a delivery-focused F&B business, it is essential that these aspects of the business are well managed.
However, these tasks come with high costs. Due to the high rental that conventional F&B businesses are suffering from most conventional delivery-focused F&B entrepreneurs would rather ignore these tasks. Hence, sacrificing their customer’s happiness.
At kEATchen cloud kitchen, our operation supports F&B entrepreneurs to ease up these burdens while ensuring operational efficiency to boost their customers’ happiness.
4. Minimal Online Presence
Finally, failed delivery-focused F&B businesses usually have a very minimal or close to zero online presence. Although having a social media account and website is important, it is equally important to have the content updated regularly as well.
Making it worse, some don’t even provide basic information such as operation time or digital menu. This situation makes it even harder for the business to penetrate online delivery-focused F&B business although relying on online customers.
To conclude, we would say that failed delivery-focused F&B businesses usually have a high operation cost that stops them from improving their kitchen efficiency.
They also tend to neglect in spending effort on their online presence where the majority of their customers were coming from.
At kEATchen cloud kitchen, we provide holistic support in terms of technology, operation, and marketing to help F&B entrepreneurs expand or kick start their delivery-focused business. By providing these supports, we could ensure that our merchants are able to run their businesses seamlessly.
If you need help or additional insights to help you take that step towards adapting to the cloud kitchen concept, don’t be shy and reach out to us at https://keatchen.my/contact-us
As a cloud kitchen that provides holistic support to our local street food merchants, we observed a few essential tasks that F&B entrepreneurs need to make to avoid failing the food delivery-focused business. Running a cloud kitchen for a year, kEATchen is proud to have successfully helped our local streetfood…