How Cloud Kitchen Revolutionise Malaysian Street Food Vendors
Our local street food vendor is no doubt a precious Malaysian treasure. Ask any Malaysian foodie, where to get the most delicious Ais Kacang, 8 out of 10 would recommend ones by the roadside. As technology evolves, cloud kitchens become a solution to help our street food vendors revolutionize their F&B business to keep up with the current trend.
Statistics have shown that after covid-19 hits in March 2020, Malaysians are more accepting of online food delivery and the trends have not slowed down even though the Movement Control Order (MCO) has been lifted.
The online food ordering trend will stay as more Malaysians are integrating it as part of their daily lives. Even more so as food delivery platforms are offering more and more promotions to keep audiences on the platform.
Hence, it is crucial for street food vendors to be present digitally in order to sustain and grow their business in the future.
Unfortunately, not all street food vendors were able to adapt and succeed with this change. There are many aspects to consider when you go digital. When do I start? How will the audience locate me? How do I register to food delivery platforms? Where do I promote my business? The list goes on and on.
Don’t let the how, when, where, what and why overwhelm you and leave it all to kEATchen!
As cloud kitchen operator, we offer a SMART kitchen space for rent to all F&B business owners. But we don’t stop there! We also aim to help local street food vendors to revolutionize their business with current food ordering trends.
How do we do that? By offering operational, technological, and marketing support to our merchants!
When going digital, the major change in the business will be on the operation part where vendors are not only selling in-store but also selling online via food delivery platforms.
This change can result in absolute chaos if not done correctly. While a conventional restaurant may need to hire more staff to ensure smooth operation but that is not the case when you are at kEATchen.
We have our team handling your incoming orders, riders’ collection, down to complaints and dispute issues. All the more time for you to focus on cooking delicious food!
The huge gap in technological advancement is also a reason that causes street food vendors reluctant to go digital. ‘Look complicated’, but it doesn’t have to be! With our tech system that was built internally and we know exactly what our vendor needs. You can read more about our system HERE!
We are able to provide a seamless operation even with the multiple menus and food options that our merchant offer.
All the orders will appear on one screen and be printed LIVE in each SMART kitchen. This system also allows our vendors access to their sales reports and menu performance at any time of the day. Plus, it’s user-friendly too!
When going online, visibility is an essential aspect that determines your success. kEATchen provides support by increasing the brand presence for the business in the online market space.
This includes registering the business on multiple online food delivery platforms, participating in online campaigns, content marketing, and other up-to-date marketing strategies to increase vendor brand visibility to online customers.
With a balance of online marketing and physical marketing effort, our vendors can reach the full potential to grow their F&B business rapidly.
Holistic Cloud Kitchen Support at kEATchen
The cloud kitchen business model has many benefits for street food vendors that want to revolutionize their business. It requires low commitment, low investment, low operation cost, low risk.
As a booming F&B concept in Malaysia, different cloud kitchen operator offers different packages and services to cater to their merchant. Here at kEATchen, we offer holistic support in operation, technical and marketing to help our merchants grow.
Our kitchen space is designed to be delivery-ready and convenient for your online food business. Bring in some good food, cooking equipment and you’re good to go!
Let us revolutionize your business for you! Contact us at www.keatchen.my to schedule a FREE TOUR in our cloud kitchen and learn more about the packages that we offer.
Our local street food vendor is no doubt a precious Malaysian treasure. Ask any Malaysian foodie, where to get the most delicious Ais Kacang, 8 out of 10 would recommend ones by the roadside. As technology evolves, cloud kitchens become a solution to help our street food vendors revolutionize their…