Knowing Your Customers: Cloud Kitchen Edition

When running your business, its certainly useful to know who you are serving, so you can successfully reach your desired target market and how you can continue to serve your loyal customers better. However, in a cloud kitchen, that isn’t as easy as it sounds.

Cloud kitchens are typically located in high-density areas, to allow the cloud kitchens, customers, and delivery platforms to benefit from higher sales from customers with good access to the kitchens, and the duration for delivery is shortened, allowing them to complete more delivery orders in a shorter period.

Depending on where your cloud kitchen is located, there’s a large possible demographic to reach. Here’s a list of groups of people you may serve as you run your business.

  1. Corporate/Office Workers

If your cloud kitchen is located near office areas, they might just be the bulk of your customers! The corporate workers are most likely to be ordering food in instead of eating out or bringing a packed lunchbox for convenience. They tend to order whichever would be the fastest to arrive and the easiest to eat, so they could have a fast fill before resuming their busy work schedule. Expect your devices to ring continuously from 11am onwards to 2pm, as they tend to order for lunches, rather than dinner.

  1. Families

Regardless of your location, there’s bound to be housing areas nearby with hungry families to feed. While families tend to have home cooked meals, there are times for ordering in meals instead. What they order may vary in terms of age, but typically it would be a nutritious meal that would feed anywhere between 2 to 10 people. The typical order time for them would be for dinner on the weekends, where all members of the family are able to gather for a meal together. So, get your pots and pans ready!

  1. Students

The pandemic situation saw the rise of working and studying from home, which increased the need for food delivery. For students especially, when they have no other way to get food, they turn to the delivery apps to get their fill. Their tastes vary from time to time, person to person; there’s no way of determining what they’ll have! But they tend to order fast and fulfilling meals – like corporate workers – just a tad bit unhealthier. Similarly, there is no way to tell when they will order, so keep a lookout for random order at 4pm!

It’s important to know who your customers are so you know how to serve them best. Serving bland, healthy foods in a student dominated area wouldn’t bring many sales, much as serving fine dining foods in a family dominated area. Determine your area’s demographic before setting up your cloud kitchen, this will help in determining your vendors and creating a successful cloud kitchen. After you’ve investigated these, you’re ready to go! Finding a balance between all demographics would be the most ideal, so you can reach more customers and build your brand amongst everyone in your community.

kEATchen is a cloud kitchen located in Ara Damansara, where the population is high in density and has demographics of all races and age groups, and the reach spans all the way to Shah Alam and Petaling Jaya. Building your brand here would easily give you access to any of the groups mentioned above. If you’re interested in setting up your business with us, you may find and contact us through keatchen.my. We hope to guide you and be your steppingstone into the world of cloud kitchens!

When running your business, its certainly useful to know who you are serving, so you can successfully reach your desired target market and how you can continue to serve your loyal customers better. However, in a cloud kitchen, that isn’t as easy as it sounds. Cloud kitchens are typically located…

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