How to make yourself known as a Cloud Kitchen

Cloud kitchens are on the rise as many business owners are shifting their businesses to online, delivery, and pickup-only options. Though it’s easier to run your business through a cloud kitchen, the visibility of your brand is reduced as customers no longer have a space to walk in and dine. How can you fix this? Here are a few steps in ensuring you don’t lose out to others!

Marketing your business in Cloud Kitchen

1. Online Presence

Having an online presence is very important when in a cloud kitchen. As your business no longer has an obvious physical presence, it must be replaced with an online presence instead. Online platforms such as Instagram, Facebook, and even your own website are just a few examples where you can build your presence. Replace the physical setting with a virtual one for your customers to find you and know you better. But it doesn’t just end there – virtual presence is easy to fade, so you have to regularly update your customers to remind them that “Hey! I’m still here!” before they forget you in a blink. Be more interactive with your followers and customers to keep them with you for as long as possible.

2. Join more platforms

EASI MY
Food delivery platforms for cloud kitchen
FoodTime
Food delivery platforms for cloud kitchen
AirAsia Food

In Malaysia, there are more and more food delivery platforms that are popping up, such as EASI, FoodTime, and AirAsia Food. Putting your cloud kitchen on these platforms will increase the visibility of your brand and provide your customers with more options to order from you.

3. Old School Marketing

Even though your business is now fully online, it doesn’t mean you need to forgo some old-school marketing tricks. Texts and emails are still valid in communicating with your customers, to update them with new promos and menus, making it a more direct form of showing your presence to customers, than merely using social media and online platforms. Flyers and physical ads are cool too – now that majority of people are out and about again, physical marketing would make your brand visible to new potential customers. Flyers would be the easiest way in spreading your name to others and making your cloud kitchen known.

Join a Cloud Kitchen!

Marketing your business in a cloud kitchen doesn’t have to be hard. For a booster, you could also bring your business to food festivals, where visibility is high with the high volume of people coming in and out. CSR events are also a good way to spread your brand name, in a positive sense too. Consistency in your online presence will surely bring your cloud kitchen business to success. The sky is the limit!

Book a free tour with us a let’s have a chat about how we can help you grow your F&B business in kEATchen! Visit us now at www.keatchen.my

Also read: 3 Signs You Need To Adapt To The Cloud Kitchen Concept

Cloud kitchens are on the rise as many business owners are shifting their businesses to online, delivery, and pickup-only options. Though it’s easier to run your business through a cloud kitchen, the visibility of your brand is reduced as customers no longer have a space to walk in and dine.…

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