Is the Cloud Kitchen Concept Sustainable?
Cloud kitchen is currently the new HOT topic among Food business owners. The statistics are showing that the cloud kitchen concept is expanding at a rapid pace in the Klang Valley region. As F&B business owners who are looking to expand their business, you might have been hearing this term even more frequently.
As exciting as the cloud kitchen concept sounds, apparently some food and restaurant business owners are still sceptical towards this new concept. The rapid growth and change in trends lead to a big question mark; Is this concept sustainable for the long run?
Not a surprise but yes! Unlike conventional restaurants, when you choose to expand your business with the cloud kitchen concept there are just so many items that you can cut off your list in terms of money, energy, and time as well. It’s no doubt that the cloud kitchen concept does not need large capital or investment to operate. Strategic location, space, some good food and you are good to go!
Location for a cloud kitchen is way cheaper compared to a restaurant because there’s not a need to be in high traffic areas for customers to find us. Cloud kitchen focuses more on reaching customers virtually, hence you can find us available on major food delivery platforms where our customers and foodies are at. Registering on these platforms is often free and due to the competitive nature of the industry, each platform is continuously offering promotions and packages for both vendors and customers to gain traffic on the platform.
Space is a huge factor in ensuring the sustainability of your business because if you’re not happy with the environment you definitely won’t stay long. Pick a cloud kitchen host that offers not only a comfortable space for your food preparation process but also provides an easy and convenient pick-up for your riders and customers. With the space and facilities provided, merchants only need to bring in the cooking equipment that is needed.
Last but not least, the food! This is the fun part of it all. Preparing your best dishes for customers to enjoy. Unlike dining in a restaurant, customers receive their meal straight from the kitchen whereas cloud kitchen businesses face challenges to maintain food quality after traveling a distance from the premise. While figuring out the portion size, packaging and pricing may be difficult but fret not because we are always ready to consult and advise you on the options or solutions available.
If you are worried that the cloud kitchen concept is just another hype that will die down in a few years, according to a recent report by Acumen Research and Consulting, the global cloud kitchen market is expected to reach USD$201bil (RM842bil) by 2027, with a 22% annual growth rate.
Michael Schaefer from Global Lead, Food and Beverages, also mentioned that the restaurant industry is where the retail industry was maybe five years ago. As the technology advance, the cloud kitchen concept whose main core is flexibility will be more adaptable towards these changes. Therefore, if you are considering adopting the cloud kitchen concept there is no better time than now!
Interested to adapt and expanding your business with the cloud kitchen concept? Reach us at https://keatchen.my/contact-us to discover the services and packages that kEATchen has to offer.
Cloud kitchen is currently the new HOT topic among Food business owners. The statistics are showing that the cloud kitchen concept is expanding at a rapid pace in the Klang Valley region. As F&B business owners who are looking to expand their business, you might have been hearing this term…