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What We are Looking For in Brands to Join as Our Merchant

If you have read anything about kEATchen before this, we’re sure you know that we are a cloud kitchen business based in Ara Damansara that gathers local gourmet street food from all over Malaysia under one roof. Yes, we aim to help all local Food & Beverage entrepreneurs not only to sustain but also to expand their business by revolutionising their business with the support of technology in order to adapt to the changes in consumers’ food purchasing behaviour. Our objective is to help our local street food operators flourish so that we can preserve the authenticity and taste of our local street food for more years to come.

So, if you have been thinking of joining our big family and wondering what we are looking for, you came to the right place! Firstly, since we are located in Ara Damansara, Petaling Jaya, it would be best if the merchant is looking to expand their business geographically in Damansara, specifically in Ara Damansara area. Although kEATchen orders come from all around Klang Valley, most orders that we received are from customers who live within 30KM radius around Ara Damansara area. 

Rome wasn’t built in a day and neither does all great things, that’s why we love a brand with a story! We want our customers to hear your stories on how your recipes or your business came to be. For example, one of our merchants, Pak Soon Curry Mee started his hawker stall in a food court in Seremban 25 years ago. Now being managed by his two sons, the two brothers wanted to fulfill their father’s dream so allow everyone to enjoy his dish. Thus, they decided to breathe new life into their menu by using Halal ingredients to ensure that even their Muslim neighbours could enjoy it as well. We love to hear stories like that!

Most importantly, we are looking for brands that are able to set up a cooking operation in kEATchen. As a cloud kitchen business, we provide our merchants with a smart kitchen that comes with robust technology for order aggregation of multiple delivery platform partners. All for a smooth operation process! Having our merchants cooking in our kitchen will also shorten preparation time for delivery and at the same time increase customer satisfaction.

To conclude, those are some of the requirements we look for in our potential merchant so, if you feel like we are talking about you and your brand, you might just be the one for us! We are always reachable at if you have any questions please don’t hesitate to contact us!

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