Since the Movement Control Order (MCO) was implemented in Malaysia, previously cautious customers have become more aware and accepting of food delivery services. As a result, both existing and new F&B businesses are looking towards lower-cost alternatives, such as cloud kitchens. If you have been hesitating whether you need to adapt to the cloud kitchen concept, we are here to help you decide!
The number one sign that you should adapt to the cloud kitchen concept is when your restaurant receives more orders for take-away and delivery than dine-in orders. If your customers are more prone towards take-away and delivery, you should put more effort into this shift and adapt to the cloud kitchen concept. Adapting to this concept will allow you to focus on preparing the best food for your customers and increasing customer satisfaction.
Next, when you find yourself needing to let go of staff to cut down costs. This can be your front-of-house staff or the cook, themselves. Once you need to cut down on manpower, you should be considering adapting to this concept because cloud kitchen which focuses only on delivery and take-away requires less manpower, where 2-3 staff would be capable of handling food preparation in the kitchen.
Finally, when you feel that your restaurant’s monthly rental is too high. Why should you pay for a high rental when cloud kitchen offers a lesser monthly rental for more benefits? Unlike conventional restaurants that are ideally located in commercial and high traffic areas, cloud kitchen does not need to be in a prime location as the food will be reaching customers via a Third Delivery partner. You can focus more effort to build your presence online and ensure that your restaurant is visible online for your customers.
Cloud kitchens also provide several appealing aspects, including minimal risk and upfront costs. Cloud kitchens remove the costly aspects of a conventional restaurant, such as renovations, decorations, tableware, and service staff, by having built-in kitchen equipment and no dine-in areas. Hence, reducing capital and cost in many ways.
To sum up, these are just a few signs you might need to adapt to a cloud kitchen concept while everything else is up to you to decide. Nevertheless, cloud kitchen does offer a lot of benefits and advantages for F&B business owners to sustain and expand their business even in challenging times.