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How Cloud Kitchen Helps Food and Beverages Industry During Covid-19 Pandemic

Ever since COVID-19 hit us in January 2020, Malaysians have been in and out of movement restrictions to stop the spread of the virus. It’s not an understatement to say that everyone is affected by this pandemic. A lot of businesses have also been turned upside down drastically, especially the Food & Beverage industry. Small F&B business owners are facing either total loss or only gaining small profits from their business. 

Most F&B businesses and restaurants in Malaysia depend on the conventional way to sustain their business, where they focus on dine-in customers. These businesses usually invest 70% to 80% of their budget to provide an exceptional dine-in experience and ambience for their customers. This way does not fit the current trend of online food delivery. This problem can be avoided by having these F&B business operators signing up for food delivery platforms. However, it is not enough due to high administrative tasks to be handled by F&B business operators. 

With the availability of cloud kitchens, businesses can overcome these challenges by advertising their business online. Adapting to the cloud kitchen concept is also another great strategy that restaurants and F&B business owners can take to sustain and at the same time expand their business, even during these challenging times.

Cloud kitchen is a concept of a take-away and delivery-only restaurant with no dine-in space. Unlike traditional restaurants, cloud kitchens remove the dining space to utilize space for food preparation. An example of a cloud kitchen provider is kEATchen. kEATchen takes care of managing orders, platforms, and marketing with technology integration.

This solution will help business owners to cut costs because adapting to a cloud kitchen concept has lower cost as compared to opening a restaurant in another location or renovating the restaurant. The cloud kitchen concept was made to help every F&B business to sustain and gain more profits with minimal cost. It is currently the best way, especially for small business owners such as stalls and restaurants to sustain and keep moving forward with their business.

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